Star India wins IPL rights for 5 years

Star India wins IPL rights for US $2.55 billion for next 5 years:

Star India will pay INR 12,347.5 crore (US $2.55 billion) for the TV & digital rights of IPL for the upcoming 5 years. The single bidder Star India, which made a combined offer for IPL rights globally. Star India will own IPL rights for a period of 5 years from 2018 to 2022.

Sony also offered a bid of INR 11,050 crore to get the rights of Indian Premier League for next 5 years but could not stand against Star India’s offer for the global rights.

Star India beats Sony, others, wins IPL rights with US $2.55 billion

Star India was not the top bidder in two categories including Indian television and digital. Sony’s bid of INR 11,050 crore was the highest as compared to Star’s INR 6,196.95 crore. Facebook offered a bid of INR 3900 crore for digital rights in India & it was much higher than Star India’s INR 1443 crore.

Star India chief executive told reporters that they think the Indian Premier League is a powerful property & they believe they can create more value for cricket fans on digital & Television.

Uday Shankar added that India, cricket & Indian Premier League have changed significantly since 2008 & this bid is a reflection of that.

Broadcast rights, cost per game (millions US dollars)

NFL: 23.43
EPL: 13.15
IPL: 8.92 <
NBA: 2.92
MLB: 0.95#IPL #IPLMediaRights

— Freddie Wilde (@fwildecricket) September 4, 2017

IPL reveals the world’s 2^nd most crowded nation’s fascination with cricket.

Indian cricket fans are in love with Twenty20 cricket, despite a spot fixing scandal in 2013 which led to the ban of few cricketers & 2 year suspension of 2 IPL teams.

IPL started in 2008 & 8 teams were owned by richest personalities of India including Bollywood actors.

24 companies had bought the tender document but out of it just 14 bid at the event. The bids include TV in India, digital in India & rights for the United States, Europe, Middle East, Africa & the remaining world. For the 5 international markets, the bids included both TV & digital rights. Star bought all of them in combined global bid.

Star India’s winning bid is a 158 percent boost in the media rights value for Indian Premier League telecast from the earlier cycle. Earlier Sony bought TV rights for US $1.63 billion for a period of 9 years from World Sports Group, who had bought the rights for US $918 million from the BCCI for a 10 year period & that cycle came to an end in 2017.

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